Well, another year in the books! This makes the end of the first full calendar year that we’ve been doing these income reports and I have to say- it’s very eye-opening.
Simply put, 2017 was a better year for our business. We didn’t really realize that while working through the year, but comparing numbers is definitely a cause for some major changes next year.
Our total net income for 2018 was $218,191, which is amazing, but…
Our income for November & December was down $18,500 in 2018 compared to 2017. Sponsored content in those months was up about $15,000- meaning affiliate income was down over $30,000.
Looking back at the reports and numbers, it’s clear that we need to be spending more money on advertising on Facebook, Instagram and Pinterest to get those affiliate income numbers up.
As noted in our November & December income reports, we need to hire someone to take on some of the tasks that are taking our time and effort away from creating content and ads that will generate more money.
That will be the greatest challenge of 2019 and is absolutely imperative to get our numbers back up.
2019 Income Projection
Our net profit goal for 2019 is $300,000.
1. Hire someone.
2. Create a new avenue for our business- most likely sell a course.
3. Improve affiliate income month over month.
4. Consistently land sponsored partnerships, as opposed to mainly over the holidays.
So here we go- time to start another great year!
December 2018 – $16,884 Profit